Watch Fiona Grady interview and ident commissioned nationally for ITV
April 15, 2019

ITV Creates is a year long on-screen identity project for the ITV main channel. From 1st January 2019, ITV's on-screen idents change every week, in a project that is intended to emphasise and reflect the creativity at the heart of the broadcaster's business.

For each week of the year, a different artist has created a piece of work, which is their expression of the ITV logo.  These are filmed and produced into a set of idents by ITV's in-house creative agency, ITV Creative. ITV Creative have worked with Artistic Director, Curator and Consultant Charlie Levine, to source and curate the artists to take part in this project, who are from a diverse range of backgrounds and are a mix of up and coming, and established artists, working across any visual arts discipline.  


Watch this short film created by ITV to celebrate Fiona Grady's ident which was aired Easter 2019.